Self-Publishing Brings Instant Publisher Big Business
It's not unusual that so many new and seasoned authors are turning to self-publishingmore and more in this economy. While self-publishinghas been around, it's become even more popular since the economic crash in 2008 which sent large publishing houses scrambling for manuscripts they "believed" would definitely sell. After all, with money tight for everyone, large publishing houses became even more leery of taking on unknowns than before.
All the while, literary agents, continued to follow suit with the perception that taking on unknown authors was well – just plain too risky. What did that mean for the world of self-publishing? Big business - more than before. Instant Publisher, one of the nation's leading book publishing companiesbegan to see an increase in customer interest while a large sect of authors flocked to self-publishing companies because of many reasons, although much is speculation at this point and not statistical yet. (Statistics will be available by the end of 2010.)
We do know that in 2009 self-publishinghit an all time high with self-published titles hitting around the 764,000 mark. That's a lot of books. That's also a lot of authors! With that in mind Instant Publisherkicked up advertising and reached evermore for the right audience, which led the company even closer to its current success.
With the rise in unknowns and even seasoned authors turning to self-publishing, revenue increased and Instant Publisher began to climb even higher to a position of being one of the best self-publishing companies to use. Why? Well, for starters they got the word out!
While many authors view any publishingventure as risky – working with a bookpublishing companylike Instant Publisher puts many authors at more ease – knowing all of the above. Money saved on the front end means more money on the back end that can be spent on marketing and gaining book placement, which ultimately leads to sales. And sales is the key word. Sales means = Money.
The Self-Publishing Advantage
Control. So, we are in a fragile economy, yet it's better than it was a year ago.
People still go to the movies, out to dinner and yes, read. They purchase books. The great catch to the author, who self-publishes, however, is that they aren't required to share the majority of their royalties off of book sales with another person or entity. They remain in the driver seat and maintain control over earnings.
This is a big attraction to many authors (especially today) who self-publishbecause they can actually make more money self-publishing. Of course, who wouldn't love a million dollar advance? Well – those aren't that common. Some self-published authors who take a chance and hold confidence within their book and their self-publishing company sometimes do end up being picked up by a major publishing house, but only after they have shown that the book sells. (Again – makes money! )
With Instant Publisher, authors can control the design of their book, how they want it bound and the number of books to print and publish. The author calls the shots according to their budget.
InstantPublisher.comhas been in the book publishingbusiness for about 10-years and falls under the parent company, Fundcraft Publishing, a family owned, 100-year old cookbook publishing company – and one of the nation's leading cookbook fundraising companies.
Consider using InstantPublisher.comfor your book! Let Instant Publisher bring out the book in you!
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As always – Start Writing and Good Luck from the awesome Instant Publisher team!
~ Kim G Lain, Marketing Writer and Strategist, and the awesome InstantPublisher Team
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